|
 It is a very crowded marketplace. Stellar Grafx brings a set of experienced skills to a new or existing brand. We are hired at various points throughout a brand's life. It may be at the conceptual stage of a new brand, the beginning of a re-launch, a brand extension or to identify how the brand will compete against its competitors. Brands that lack individuality, core values and a strong central message will fail.
Our brand consulting engagements last from a few months to several years, depending on the goals of the client. They may include a mixture of the following services:
Brand Planning
Reviewing business plans, objectives and strategies, identifying risks and opportunities.
Brand Strategy
Defining the impact of a brand shift, whether through the choice of a new name, product, extension or the repositioning of an existing brand. We identify market opportunities and help to position the brand for significant impact.
Brand Naming &Verbal Identity
Effectively naming a company, service or product to inspire the quality and integrity of what they represent. The verbal identity relates to the voice used to convey the message of the brand through all communication channels.
Brand Design
Creating the visual side of the brand, including logo, product, print literature, retail displays and overall corporate design.
Internal Brand Alignment
Educating internal staff to ensure they can deliver the indeed brand promise.
Brand Management
An ongoing, joint process with the client to create ideas and manage implementation of integrated marketing campaigns.
Interactive Brand Management
Developing Interactive tools that are inline with the brand identity and overall design. These digital tools are an important aspect of the brand.
|